MUSIC HAS ALWAYS BEEN PERSONAL...
We help you find your path to success while you focus on the important stuff, your music.
We specialize in tailored one-on-one consulting, dedicated to accelerating your career and making your next big idea a
breakthrough.
(we are about to talk about ourselves so be nice!)
Who are we?
Founded by Bernice Chan, Be Nice Management provides boutique artist management and consulting services. Bernice specializes in media relations, event coordination, A&R, and creative direction.
Throughout her career, Bernice has collaborated with various artists and clients across a diverse range of projects. These include A24's "Everything Everywhere All At Once" (ft. Mitski, David Byrne, Son Lux, Moses Sumney), "C’mon C’mon" (ft. The National), "When You Finish Saving The World" (ft. Jeff Tweedy, Finn Wolfhard, Jesse Eisenberg, Julianne Moore), as well as artists like Duckwrth, Del Water Gap, Peaches, Lauren Jauregui, and more.
She has recorded an album from start to finish at a remote farm, put out fires at SXSW, pooped in front of SZA, handled last-minute guest lists at Radio City, been yelled at by Anna Wintour’s assistant, has seen an artist go from both nothing to everything and everything to nothing. Her expansive set of talents and experience in the industry allow her to make educated decisions to help her clients reach new heights of success.
In addition to traditional artist management, Be Nice Management offers personalized, one-on-one consulting sessions at a sliding scale for developing artists.
Clients will have the opportunity to directly ask an expert with experience working with a variety of labels, industry professionals and artists, what they need to further their artist project. By developing a genuine relationship, strategizing based on career goals and vision, we can help personalize an artist path specifically catered to you.
